The Virtual Event Analytics Dashboard provides comprehensive insights into participant behavior, engagement levels, completion rates, and charity impact to help you optimize your events.
Accessing Analytics
- Navigate to Manage Virtual Event
- Go to the "Analytics" tab
- Click "Open Analytics Dashboard"
- View real-time and historical data
- Export reports for deeper analysis
Overview Statistics
The dashboard header shows key metrics at a glance:
- Total Participants: Total registered and active participants
- Total Distance Covered: Cumulative kilometers across all participants
- Average Progress: Mean completion percentage
- Completion Rate: Percentage who reached the finish
- Total Charity Raised: Sum of all charity donations
- Active Users (7-day): Participants who posted activity recently
Progress Distribution Chart
Visual breakdown showing where participants are in their journey:
- Pie Chart: 0-25%, 25-50%, 50-75%, 75-100% completion buckets
- Participant Count: Number of participants in each bucket
- Trend Over Time: How distribution changes week by week
- Identify Drop-off Points: See where most participants stall
Use this data to send targeted encouragement to participants falling behind or celebrate those nearing completion.
Engagement Metrics
Understand how actively participants engage with your event:
- Daily Active Participants: Line chart showing daily activity posts
- Weekly Activity Heatmap: Which days/times are most popular
- Average Posts per Participant: Engagement frequency
- Community Feed Activity: Posts, likes, comments over time
- Top Contributors: Most engaged participants
Milestone Analytics
Track progress through your virtual route milestones:
- Milestone Unlock Rate: % of participants reaching each milestone
- Average Days to Milestone: How long it takes to reach each point
- Drop-off Rate: Participants who stop after each milestone
- Milestone Funnel Visualization: Progressive completion rates
- Most Popular Milestones: Which postcards are shared most
Use this data to adjust milestone spacing or add extra encouragement at drop-off points.
Charity Impact Dashboard
For events with charity partnerships:
- Total Raised Over Time: Line chart of cumulative donations
- Participation Rate: % of participants donating
- Average Donation: Mean donation amount per participant
- Impact Metrics: Trees planted, bottles removed, etc.
- Beneficiary Breakdown: Distribution if multiple charities
- Top Donors: Recognition for generous participants (if enabled)
Participant Insights
Deep dive into participant behavior patterns:
- Pace Analysis: On-track, ahead of schedule, behind schedule
- At-Risk Participants: No activity in 7+ days
- Completion Time Distribution: How long it takes to finish
- Device Usage: Mobile vs desktop app usage
- Geographic Distribution: Where participants are located (if available)
Date Range Filtering
- Last 7 Days: Recent activity snapshot
- Last 30 Days: Monthly overview
- All Time: Complete event statistics
- Custom Range: Select specific start and end dates
Exporting Reports
- Click "Export Report" button
- Choose format: CSV (data) or PDF (visual report)
- Select metrics to include
- Download to your computer
- Share with stakeholders or sponsors
Automated Reports
Schedule weekly analytics summaries:
- Sent every Monday morning
- Includes week-over-week comparisons
- Highlights significant changes
- Action recommendations based on trends
- Delivered to organizer email
Using Analytics to Improve Events
- Low Engagement: Send motivational emails or introduce mini-challenges
- High Drop-off at Milestone: Adjust difficulty or spacing
- Low Charity Participation: Highlight impact stories more prominently
- Slowing Pace: Introduce team challenges or leaderboard competitions
- High Completion Rate: Consider longer routes or elevation challenges next time
- Low Activity Days: Schedule group events or challenges on those days
Analytics Best Practices
- Check analytics weekly during active events
- Compare metrics to previous events to identify improvements
- Share milestones with participants (e.g., "We've collectively run X km!")
- Use data to personalize communications
- Celebrate achievements publicly (with permission)
- Identify and reach out to at-risk participants
- Use completion data to plan future event difficulty
Data Privacy & Aggregation
All analytics data is aggregated and anonymized:
- Individual participant data is never exposed
- Only aggregate statistics are shown
- Respects participant privacy settings
- Complies with data protection regulations
- Raw data is never shared externally